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2014, Cilt 4, Sayı 1, Sayfa(lar) 056-066
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DOI: 10.5961/jhes.2014.089
Use of University Websites for Promotion: A Research on Tourism Departments of Universities
Dilek KEKEÇ MORKOÇ1, Mustafa DOĞAN2
1Çanakkale Onsekiz Mart University, Çanakkale Vocational School of Social Sciences, Çanakkale, Turkey
2Çanakkale Onsekiz Mart University, Ezine Vocational School, Çanakkale, Turkey
Keywords: Internet, Website, University, Tourism education

Many institutions prepare websites for their users in order to meet the increasing need for information in the era of change. The importance of the internet is undeniable in distribution and sharing of information. The internet of the institutions and their methods of usage and functions via websites are one of those factors that improve the institutions' reputation and prestige. Particularly, while universities convey a lot of knowledge/messages to their actual and potential users via websites, on the other hand many users are able to access to any information they need through these pages. In this study, the importance of university websites and their use of promotional purposes were examined via the websites of departments providing four-year tourism education. The first three tourism departments of State and Foundation Universities with the highest base score according to 2012-2013 ‘Student Selection and Placement Center' were selected and examined with content analysis method. In this research, the question of how these six universities selected within the scope of case studies use their websites belonging to their tourism departments as a promotion tool is tried to be answered.

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