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2016, Cilt 6, Sayı 1, Sayfa(lar) 041-049
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DOI: 10.5961/jhes.2016.141
Investigation of Turkish Higher Education as a Means of Influence in Relation to ‘Soft Power'
Hilal BÜYÜKGÖZE
Hacettepe University, Faculty of Education, Department of Educational Sciences, Ankara, Turkey
Keywords: Soft power, Higher education, International students and academics, Influence, Public diplomacy

With the realization of soft power's potential in time which was emerged by the canalization of international diplomacy conjuncture directing to new quests after the industrial revolution and cold war, states have been led to apply various ways and methods regarding their foreign policies. Turkey also utilizes soft power, defined generally as the ability to shape the preferences of others through appeal rather than coerce, both through financial co-operations, constructive applications in international policy and through national institutions, foundations and Non-Governmental Organizations for its appearance and perception in international system. Higher education, which has an international characteristic, may also be assessed as a soft power element through international students and academics. Accordingly, in the current study, power and soft power terms were investigated, and the role of soft power in Turkey's foreign policy and Turkish higher education was examined. The findings of the study showed that the strategies toward internationalism in higher education are not sufficient, academics and university students have a certain level of awareness on the issue though. The results were interpreted within the scope of the literature, and managerial and functional characteristics of Turkish higher education as well.

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