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2020, Cilt 10, Sayı 1, Sayfa(lar) 008-023
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DOI: 10.5961/jhes.2020.363
A Comparative Study on Mission-Vision in the Context of “World-Class Universities”
Ömür Hakan KUZU
Selcuk University, Beyşehir Ali Akkanat Faculty of Tourism, Department of Tourism Guidance, Konya, Turkey
Keywords: World-class university, Mission, Vision

The aim of this study is to examine mission and vision statements of Turkish and foreign universities comparatively in the context of world-class universities. The study was carried out in a “case study” design, one of the qualitative research methods. To analyze the current situation numerically, document analysis method was used. The data are acquired from web pages, strategic plans and quality documents of Turkish and foreign universities which are in 2018-2019 World Universities Ranking List published by Informatics Institute of Middle East Technical University. Data were analyzed by using descriptive analysis method using Excell and Voyant Tools software. The mission and vision statements were coded on 14 theme axes determined according to the model developed for this study. According to the results of the study, being pioneer/leader/respected in the world, internationalization, innovation, entrepreneurship, quality and competence/ qualifications themes are found to be seen more in mission and vision statements of Turkish universities. Also, it is seen that the mission and vision statements of 16 foreign universities (top 1000 in rankings) and 13 Turkish universities (top 1000) are quite similar and the themes such as flexibility, performance management, student oriented, academic freedom and institutional autonomy take very few place in the statements. The findings are evaluated in the context of discussions in the literature and some suggestions are made for following studies.

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