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2020, Cilt 10, Sayı 2, Sayfa(lar) 205-214 |
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DOI: 10.5961/jhes.2020.382 |
School Culture as a Predictor of Student Loyalty in a Turkish University |
Esra TEKEL1, Miṫhat KORUMAZ2 |
1Afyon Kocatepe University, Sandikli School of Applied Sciences, Department of Social Service, Afyonkarahisar, Turkey 2Yildiz Teknik University, Faculty of Education, Department of Educational Sciences, Istanbul, Turkey |
Keywords: Student loyalty, Organizational culture, University |
The aim of this study is to determine the regression levels of perceived school culture to university students’ loyalty levels. This research
is designed in correlational design. School culture is an independent variable, and student loyalty is a dependent variable. The sample of
the study consists of 382 university students determined by a stratified sampling method. School Culture Scale and Student Loyalty Scale
were used to collect data. According to the findings of the study, the level of student loyalty varies according to faculty type, class level,
and taking the course at a regular time. Multiple regression analysis was conducted to determine whether school culture factors predict
student loyalty. It was concluded that instructor-student relationship, commitment, structure/process, and support factors predicted 38%
of student loyalty, respectively.
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