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2020, Cilt 10, Sayı 2, Sayfa(lar) 299-309 |
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DOI: 10.5961/jhes.2020.391 |
Analysis of the Visitor Data of a Higher Education Institution Website |
Ömer AYDIN |
Dokuz Eylül University, Faculty of Economics and Administrative Sciences, İzmir, Turkey |
Keywords: Traffic analysis, Visitor analysis, Website analysis, Corporate website |
In today’s world, the internet affects every aspect of human life; it has caused changes in corporate websites as well as in many other
areas. Corporate websites should be more dynamic, more interactive, and more compatible with new technologies. The interaction of
the web site with users, search engines, and other devices has to be examined by experts, and improvements and changes should be made
for this interaction. In this study, a higher education institution web site was examined. Visitor data collected between 2013 and 2019
were used for the analysis. In the study, which includes a wide range of examinations and data, important findings from traffic analysis to
development suggestions were included. In particular, useful information has been obtained through the compatibility of the site with
mobile devices, optimization of pictures and videos, geographical features of users, language options, and density analysis of the content
accessed over time.
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